platto digital consulting

Categories of Logo

What is a logo?

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company.

What are the most valuable types of logo?

Monogram logos – (Letter marks)

  • Monogram logos or Letter marks are logos that consist of letters, usually brand initials.
  • Because the focus is on initials, the font you choose (or create) is very important.
  • Consider a letter mark logo if your business happens to have a long name
Monogram logos

Wordmarks – (Logotypes)

  • Wordmark logos work really well when a company has a succinct and distinct name.
  • Google’s logo is a great example of this. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition.

Pictorial marks – (Logo symbols)

  • A pictorial mark (sometimes called brand mark or logo symbol) is an icon or graphic-based logo. It’s probably the image that comes to mind when you think “logo”.
  • The biggest thing to consider when deciding to go with a pictorial mark is what image to choose.
Pictorial marks

Abstract Logo Marks

  • An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.
  • Through colour and form, you can attribute meaning and cultivate emotion around your brand.
Abstract Logo Marks


  • Mascot logos are logos that involve an illustrated character. Often colourful, sometimes cartoonish, and most always fun.
  • Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children.

Combination Marks

  • A combination mark is a logo comprised of a combined wordmark or letter mark and a pictorial mark, abstract mark, or mascot.
  • With a combination mark, people will also begin to associate your name with your pictorial mark or mascot right away.
Combination Marks


  • An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests.
  • These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies.
Ready to get a professional logo for your business?